1. Multilogue

On the Web, you don't just listen...you don't just speak...you take part in a complex, interconnected conversation. Traditional media excel at monologues; normal face-to-face interaction excels at dialogues; the Web produces multilogues. I can easily express an idea or take an action that is seen and heard, simultaneously, by hundreds of people worldwide; they can each respond to me, and to each other; the conversation can be tracked and analyzed over a period of months or years. --Jock Gill