Communications & Disintermediation

Chapter One

The Transformational Power of the New Media

Major Themes to Set the Stage

• Dawning of a new era
• A Communications Revolution
• Future is even Stranger & Brighter
• Change It, or Lose It!
• New Operating Paradigm

Key Ideas to Take Away

• Your customers won't buy from a black box company
• The 1:1 Future is Partnership Marketing
• Databases drive it
• Rate of Knowledge Formation
• Getting Smarter about Getting Smarter
• Increasing the Group IQ
• The Age of Disintermediation
• The Customer Drives the Market

Past to Future

From: Broadcast to Dialogue

From: Passive to Active

From: Stand-a-Lone to Networked

From: Time-to-market to Time-to-Acceptance

From: Capital Formation to Knowledge Creation

From: MIS to MSI

From: Industrial Era to GKE

From: Tactical to Tactical and Strategic

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