Chapter Two

The New Context for Business

• 2,000 hours has become 5,000
  • The Old Social Contract is Broken!
• Isolated America now Integrated
• Outdated Industrial OS being Displaced
• Infinite Exponential Growth or Closed System?
• External Causation or Internal?
• Powerful Counter-Reformation
  • But we can not go back!

Future is even Stranger & Brighter

• Living, complex adaptive computational Ecologies
• Dynamics of Computation Area
  • Three dimensional CPUs
  • New Interfaces
  • Creve Maples' MUSE; VR System
  • Neither mice nor pull down menus
  • The merging of Technos & Bios
  • Kevin Kelley, Neil Stephenson et alia

Why Are We Here?

• Besides Curiosity & the Hype
• Strategic
  • Build Brand Equity
  • Relationship process over time
• Tactical
  • Reduce the Cost of Sales
  • Customer retention Vs customer replacement

What About the Fortune 100

• 47 on the WWW
  • 27% Financial Services
  • 18% Communications & Consumer Manufacturing
  • 16% ea. in Retail & Transportation
  • 7% Industrial Manufacturing

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